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Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps--and transform the potential of CRM into long-lasting competitive advantage. Identify your goals and customize a CRM strategy for your enterpriseUnderstand the 8 key issues that will make or break your CRM initiativeLearn about the top 30 CRM software offerings Find out what 12 crucial questions you should ask before selecting a software vendorPreview tomorrow's advances in CRM--to better position yourself and take advantage of a ever-changing environment."This is the only book on CRM that has made it to my credenza." --Stan Davis, Author of Blur and Lessons from the Future"CRM Automation is a blueprint for a successful CRM implementation." --Ken Blanchard, Coauthor, The One Minute Manager"Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI."--Beth Struckell, VP general manager of food service and vendor sales, a division of PepsiCo"CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. You can save hundreds of hours and thousands of dollars by reading this book before launching a CRM initiative." --Bob McLaughlin, former vice-president, McGraw-Hill"Goldenberg's 18 years of experience and 300 deployments are wrapped up between the two covers of CRM Automation." --Wolfgang Martin, independent analyst and research fellow, METAGroup"Barton Goldenberg understands the CRM marketplace and the needs of businesses seeking a competitive edge. CRM Automation is a valuable resource for companies pursuing trulycustomer-centric business strategies." --Carol Burch, senior vice president of global business development for CRM, SAP AG"Barton Goldenberg proves once again that he is ahead of the curve in understanding the direction and future of customer relationship management.

The first proven, start-to-finish methodology for purchasing enterprise software! Foreword by Dr. David A. Spuler, Director, Advanced Research Group, BMC Software For every enterprise software purchase: ERP, CRM, e-Business, KM, financials, supply chains, and more Defining your needs and building a winning RFP Choosing the right vendors and consultants In-depth Fortune 500 case studies: successes, failures, and lessons learned Enterprise software. It's a bet-your-company decision. Here's how to win! Whether you're deploying CRM throughout a Fortune 500 company, or automating a smaller company's supply chain, your enterprise software purchasing decisions can make or break your company. Finally, there's a reliable source for objective advice, evaluation processes, and buying techniques that work: Acquiring Enterprise Software! Based on exclusive research at dozens of the world's leading companies, this book delivers the first start-to-finish methodology for achieving the greatest return on investment from your enterprise software purchase. Coverage includes: Organizing your enterprise software project team Defining your requirements and writing RFPs that permit effective comparisons Evaluating enterprise software vendors and consultants: questions you simply must ask Mapping product functionality against your technical infrastructure and corporate culture Managing the internal politics of enterprise software decision making Negotiating contracts that work for everyone Fortune 500 case studies: successes, failures, and the reasons why "Acquiring Enterprise Software" tears away the veil of confusion and confidentiality associated with enterprise software purchasing,identifying key success factors at every stage from planning through implementation.

Free software - Free software, as defined by the Free Software Foundation, is software which can be used, copied, studied, modified and redistributed without restriction. Freedom from such restrictions is central to the concept of "free software", such that the opposite of free software is proprietary software, and not software which is sold for profit, such as commercial software.

Free as in Freedom: Richard Stallman's Crusade for Free Software - Free as in Freedom: Richard Stallman's Crusade for Free Software (ISBN 0-596-00287-4) is a free book licensed under the GNU Free Documentation License about the life of Richard Stallman, written by Sam Williams and published by O'Reilly Media.

Open source vs. free software - On a practical level open source software and free software usually share the same licenses, but according to the Free Software Foundation (FSF), the open source movement is philosophically distinct from the free software movement. The FSF's free software definition is more restrictive than the Open Source Definition (OSD).

Free Software Magazine (China) - Free Software Magazine (FSM) was a China-based attempt, in 2002, at a free-content magazine, typeset with LaTeX, on the Free Software Movement, free software and related issues, which was very similar to the more recent globally-distributed Free Software Magazine.

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